The Visual Sale: How to Use Video to Explode Sales and Drive Marketing in a Virtual World

Featuring Tyler Lessard and Marcus Sheridan
Vidyard and IMPACT

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About this session

You already know that video works, but how do you make it really work for you? What types of videos are having the greatest impact for businesses big and small, and how are they being used to deliver a more engaging, friction-free and personalized buying experience at a time when digital is your only option?

Join Marcus Sheridan and Tyler Lessard, co-authors of The Visual Sale, to discover:

• How to use video to create a friction-free buying experience

• What types of videos have the greatest impact on sales

• How to create a culture of video across sales and marketing

Session Resources:

Click here to explore the Video Examples referenced during our talk and discussed in The Visual Sale book.

Click here for the 2021 Benchmark Report.

• Head over to IMPACT’s learning center to check out other IMPACT’s resources on video.

Tyler Lessard

Hundreds of years (well, at least 6) immersed in the world of video for business. Author, speaker, podcast host, and chalk talker on all things video marketing and video selling.

Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more.