Using Actions, Interactive Video, and Viewer Engagement Analytics to Maximize your Vidyard ROI

Featuring Christina Garland and Naomi Liu
Vidyard and EFI Inc

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About this session

So you’ve made the video...but how do you measure its ROI? Join Christina Garland, one of Vidyard’s Customer Experience Managers, to learn all about how leveraging video Actions and analytics can help you optimize your strategy and increase overall engagement.

What you'll learn:

• Examples of types of actions that engage audiences

• Best-in-class examples of Actions that work in real campaigns

• How to set up a lead scoring model using video view data

• How to decode analytics reports to find actionable insights

Session Resources:

Head to the Vidyard blog to learn more about CTAs, video analytics, and interactive CTAs.

• Learn how to lead score with video here.

• Discover how to use Action Analytics here.

Christina Garland

Siamese cat mom, fragrance enthusiast, and currently in the thick of planning a summer micro wedding. CX Manager with a passion for implementation and training. As a Manager of Emerging Services, I have the exciting opportunity to support a wide array of Vidyard customers in achieving their desired business objectives through the strategic use of online video.

Naomi Liu

Marketo Certified Expert, Adobe Certified Expert (Adobe Campaign Classic Business Practitioner)