How Vidyard Uses Vidyard to Drive a Video-First Approach to Sales, Marketing and Internal Comms

Featuring Lisa Brown, Erin Ellis, Jimmy Gagnon and Anna Magolon-Parobek
Vidyard, Vidyard, Vidyard and Vidyard

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About this session

Ever wonder how we do things at Vidyard? Join our team of video experts for how we use video and Vidyard at HQ.

What You'll Learn:

• How Vidyard manages content across all departments and projects

• How Vidyard uses Vidyard analytics to score leads and ultimately drive more pipeline

• The many CTAs Vidyard leverages to drive action for different campaigns, including ABM

• Examples to steal for rolling out new tech

• And more!

Session Resources:

Click here for tips on rolling out sales tech.

• Try our content management template here.

• We’ve summarized the top ways we enable our team with video here.

• Check out other examples of video in ABM in our webinar with Punch! here.

Lisa Brown

Lisa Brown is the Vice President of Talent at Vidyard, the leading video platform for business. With more than 17 years experience in the technology industry, Lisa has played a key role in providing HR solutions and programs in the areas of talent acquisition, HR systems/programs, training and development, and leadership and management coaching. She has had extensive experience leading HR and Talent Acquisition teams and is passionate about technology and people. Lisa holds an Honours Degree in Sociology from McMaster University and a Management Certificate in Human Resources.

Erin Ellis

Erin manages content marketing at Vidyard. She's spent her entire 15-year marketing career helping SaaS companies create, share, and amplify written and video-based content to generate awareness and support demand gen programs. In her spare time, she's either chasing after her two little boys or decorating sugar cookies for her hobby cookie business.

Jimmy Gagnon

Jimmy Gagnon is the Director of Sales at Vidyard and oversees all direct new and growth revenue. His passion for leading teams is deeply rooted in coaching and development and is a firm believer in hiring to promote.

Anna Magolon-Parobek

Anna Magolon-Parobek is the Director of GTM Enablement and CX Operations at Vidyard. Her experience as a people and process leader in Customer Experience, HR, process improvement, and organization-wide training and development over the past 15 years has been invaluable as we scale the Vidyard team.